Abilene, Texas – NBC affiliate KRBC recently gave a lucky viewer the chance to win a 2011 Toyota Prius, courtesy of Lithia Toyota and insured by Odds On Promotions, for playing the popular Minute to Win It game “Super Coin”.  The event was the culmination of a successful month-long promotion designed to increase viewership.

During the month of February, KRBC gave viewers a minute to win $50 and a chance at winning a Toyota Prius or an above ground pool sponsored by Southwest Pools and Spas, if their name was announced during their daily newscasts.

On March 7, all of the daily qualifiers, as well as members of the public who registered on the station’s Minute to Win It Facebook page, were invited to attend a free Minute to Win It live event where audience members got the chance to win prizes – including the pool – for playing a variety of games from the popular TV game show. Of course the highlight of the night was that one lucky qualified viewer got the chance to play “Super Coin” and win the Prius, insured by Odds On.

According to Damien Anderson, Odds On’s Internet Business Development Manager, “The great thing about this kind of ‘toss’  promotion is how flexible they are … depending on your audience you might want to offer prizes for tossing olives into martini glasses, quarters into growlers, or horseshoes at stakes. It’s whatever works best for your audience.  And of course we’ll be there to insure the prize when your lucky contestant has the perfect touch. That’s what makes prize insurance so convenient.”

Check out this great video and the email us today to learn more about giving your customers the chance to win big this summer in a minute or 30 seconds… or better yet, instantly!