Looking to insure a retail promotion that will have your customers lining up for a chance to win?  Want to increase sales on a specific day or during a certain period of time?  Check out this giant prize promotion cooked up by a Canadian tire store and their Pennsylvania-based marketing company!

Traffic-Driving Retail Promotion

On the specified promotion date, customers who visited the tire store got the chance to win a $20,000 vehicle in a hockey-themed Video Scratch and Win Game.

In order to play and win, customers chose 6 different spots on the game’s touchscreen.  If all 6 spots on the game screen revealed a winning prize symbol (in this case, hockey pucks), then one lucky customer would driven home a winner.

According to Damien Anderson, Internet Business Development Manager with Odds On Promotions, “While there was not a grand prize winner for this retail promotion, the tire company and their agency ensured winning experience by providing a number of auxiliary prizes for customers that found fewer winning symbols… including hockey sticks signed by ex-Flyer and Penguin, Rick Tocchet, a Toronto native. What’s more, the retailer opted to hook the Video Scratch and Win kiosk up to an larger screen, ensuring everyone in the dealership could see what kinds of prizes people were winning.”

Interested in insuring a video scratch and win promotion at your retail location, or having us create a custom game for your special event?  Odds On has both stock and custom options!  Just give us a call today at 888-827-2249 or email us for a free, no-obligation quote.  One of our marketing specialists will be more than happy to help build a promotion that will help meet your specific business goals.  Also feel free to take a look at the other retail promotions we have to offer!