This Fall, club members at the Grand Sierra could play in a daily FREE slot tournament featuring a $777 Free Play prize pool, then, every Saturday the casino held a weekly drawing for all the daily slot participants where 77 winners each received $100 in free play. Then, on December 19 the casino held a Grand Finale Qualifier Tournament where 27 Lucky Players got the chance to win $777,000 in a simultaneous “Lucky Envelope” contest that took place on the casino floor on December 20. While no one took home the $777,000 grand prize, the casino awarded multiple cash consolation prizes to all of the participants.
Sales Rep Tara McClure: By offering players a daily free chance to win, followed by a weekly chance, leading up to a “Grand Finale” giveaway, the casino effectively drove traffic and kept players engaged at every turn. I really liked that they held the final giveaway on the casino floor, where new players were sure to be asking … “How can I get in on the winning?”