Looking for an innovative way to drive tune-in during selected day parts? CW 28 in Providence is giving shoppers at the Providence Place mall, the chance to win big with Odds On’s Scratch, Match and Win cards. To boost visibility and drive tune-in, the station is insuring a scratch card contest and distributing customized scratch cards outside the food court at a local mall. Card holders scratch their cards and watch on the selected days during targeted shows, for the lucky numbers to be revealed. If the numbers on their scratch card, match the numbers revealed on air, the card holder will win $28,000, paid for by Odds On Promotions. Click the links below to learn more about insuring your own scratch card contest!
Odds On Blog
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