Wondering exactly how a big prize radio promotions can benefit your business?
This spring and summer, Chris Gardiner, Northeast & Midwest Business Development Manager with Odds On Promotions, been working with a broadcasting company based in the Midwest that is running two radio station promotions, both of which are utilizing prize indemnity insurance.
In support of the radio station’s Spring promotion and a Country concert, Odds On’s custom Video Scratch and Win game, “Mega Money Machine”, was taken to nineteen different sponsor locations during various live appearances.
Listeners at each location each got the chance to choose 6 spots on the game’s touch screen. If all six happen to reveal “stacks of cash” symbols, then the contestant would be awarded the insured grand prize of $98,000, paid for by Odds On Promotions! Smaller prizes could also be won by listeners who manage to reveal fewer winning symbols:
- concert meet and greet passes
- stadium blankets
- t-shirts
- drawstring sports packs
- 2 GB memory sticks
- grocery totes
- bottle koozies
- “preferred seating” at the concert
Prizes galore; everyone leaves a winner!
On-Air Radio Promotions Too…
In addition to the live appearance Video Scratch and Win promotion, the radio station is also insuring an on-air Playlist Payoff promotion, where select callers will have the opportunity to choose from three of thirty songs on a list, each of which are correlated with a number. If the caller correctly selects the “top 3” songs, preselected by Odds On Promotions, they’ll instantly win — you guessed it — $98,000, compliments of Odds On’s prize coverage!
Two separate promotions, nineteen sponsor locations, multiple chances to win, one big Spring and Summer … worth over $196,000 in cash and prizes! Talk about ear-candy!
Interested in creating a radio promotion for you station – or group – that will get listeners tuning in to win? Want more information on insuring one of the above promotions? Feel free to email us or just give us a call today at 888-827-2249 for a free, no-obligation quote!