Seekonk, Mass. – DiParma Italian Table has been serving fine Italian fare to folks in New England for over 30 years, but when they teamed up with Rhode Island’s number one coupon magazine, Community Values of Rhode Island, they ended up serving one lucky diner $10,000, paid for by Odds On Promotions.
In a promotion designed to increase awareness and drive traffic to the restaurant’s Seekonk location, DiParma Italian Table gave readers of Community Values the chance to roll a set of four customized dice, featuring the DiParma logo, and win $10,000 or one of five consolation prizes: $3 off any entrée; BOGO (buy-one, get one) half-off lunch or brunch; free appetizers with entrée; and $10 off dinner for two.
After reading about the promotion, promotion winner Damen Gonzales visited DiParma and entered for a chance to win. On December 7, Gonzales got the call letting him know he was one of the 10 lucky finalists. On December 8th, Damen rolled the four 1” dice and received four matching DiParma logos, winning the giant $10,000 prize, just in time for the holidays! Watch the winning dice roll.
According to Tom Holt, with Community Values, who helped to create this winning promotion for advertiser DiParma, not only is Gonzales featured on DiParma’s February ad, but “DiParma is already talking about giving away a car next year!”
Interested in making your or your sponsor’s advertising dollars work harder this Spring? Looking to possibly have a promotion winner of your own? Email or give Odds On Promotions a call today for a custom contest that will help you generate excitement and increase sales.