Congratulations to the marketing team at Prairie Band Casino & Resort for scoring two Diamond Romero Awards during last month’s Casino Marketing show in Las Vegas.

In a nod to the hugely popular television series, the Mayetta, Kansas casino gave members of a live studio audience the chance to win cash and prizes in a custom game show called Sole Survivor. In between rounds of the game show, the studio audience was treated to a “commercial break” where a lucky audience member got the chance to win up to $100,000, paid for by Odds On, in a customized Pick ‘Til You Win Game. How did the casino’s players like it? The casino ran a sequel! The “second season” of Sole Survivor wrapped up just a few weeks ago.

For more information on creating a custom contest for your best customers, email us at oopinfo@oddsonpromotions.com.