Creative Racino Cross Promotion …
This January during the eighth annual running of the Sunshine Millions™ – one of thoroughbred racing’s richest and most exciting events – Gulfstream Park gave race fans an added incentive to play in their casino with a little help from Odds On Promotions.
Every hour from Noon to 9pm, the casino randomly selected a lucky casino player and gave them the chance to win $1,000,000 using Odds On Promotions’ Lucky Envelopes games. If a player could select a winning combination of three envelopes that added up to $1,000,000 they’d take home the prize and Odds On would pick up the tab!
According to Odds On Promotions’ Casino Rep Bob Milinkovic, “Customized gameboard promotions are an ideal way for racinos to increase foot-traffic and maximize slot play on major race days. One of my favorites, Place, Show, Win The Dough … is perfect for tracks because of the racing theme; however, this one also works as a great floor promotion for casinos – as well as for bars – during the Triple Crown – the Derby, the Preakness, the Belmont Stakes – and of course, the Breeders Cup.”