Reno, Nev – Before the BNP Paribas Showdown last week, Christine Smith from Hurst, Texas got the chance any tennis fan would love – the opportunity to make a $1,000,000 Perfect Serve .

Smith got the chance to win the million-dollar prize after winning the “Racket Up, America” sweepstakes, a collaborative tennis industry effort created to build awareness and stimulate sales by giving anyone who registered at the playtennis.com website or bought a new tennis racket at participating retail locations the chance to win $1,000,000 by making a serve through a target template.

Smith, who registered for the contest in hopes of winning some tennis equipment for her daughter’s school, said, “Lo and behold, what do I win but the grand prize.”

As part of the grand prize package, Smith and her daughter also received a free trip to New York City, a sightseeing tour and introductions to Venus and Serena Williams and Billie Jean King, which made for a winning promotion even though Smith didn’t win the million dollar prize.

According to Zak Woodhead, Risk Manager for Odds On Promotions in Reno, Nevada, “Million dollar insured promotions are very effective in generating PR and generating traffic and sales both online and at retail locations. Even small companies can benefit from register-to-win promotions like this.”

Want to run your own mega-prize promotion? Give us a call at 888-827-2249 to learn more about creating a custom million-dollar contest for your organization.