This Massachusetts college will be holding their Ice Jam again this year!

Ice Jam is a fun-filled annual event which celebrates the start of both basketball and hockey season.  It’s aimed particularly at students and allows them a chance to win college tuition.  With celebrity football players and rappers such as Vanilla Ice, this event was a real hit among the college crowd last year… to say the least!

This year, however, the event coordinators are stepping up their game even further… and insuring a hockey Red Line Shoot-Out promotion through no other than Odds On!  Here’s how it will work:

A celebrity NFL quarterback will throw a signed football into the student section of the stands.  Whoever catches it automatically qualifies to take the hockey shot from behind the red line out on the rink.  If the puck manages to go through the target opening, then that lucky individual will win $50,000 in college tuition, paid for by Odds On Promotions!

Are you a college or university looking to reward your students in a big way?  Give Linda Thomson a call at 800-771-0250 or email her and allow Odds On Promotions to help you build a fun and successful promotion that will have everyone continuously coming back for more!

UPDATE 10/25/2011:  Unfortunately, Matt Ryan will be unavailable to attend Ice Jam due to an injury he received in last weekends’ game between the Atlanta Falcons and Detroit Lions; therefore, the qualification process for the Red Line Shoot-Out promotion will be changed to a raffle drawing.  We did, however, manage to score this great advertisement (seen right).  Check it out!