Cedar Rapids, Iowa — Meet Michael Cook of Cedar Rapids. Cook enjoyed an extra happy holiday season last year. That’s because he won $25,000 courtesy of Siebke Hoyt Jewelers, and paid for by Odds On Promotions.

Last December as part of their 125th Anniversary Celebration, Siebke Hoyte gave current and former customers the chance to win $25,000 in a Lucky Mailer promotion.

The celebration, which featured free “swag bags” for the first 200 guests as well as food, cocktails, music and a 25% discount on everything in the store, was promoted via a custom mailer which featured a 6-digit code.

To get a chance to win, invitees needed to present their flyer and enter their lucky number into Odds On’s number verification machine.

Over 400 holiday shoppers attended the anniversary event, but it was Cook who had the winning combination. Even better, the promotion was a winner for the jewelry store too! The mailer generated an impressive 10% response rate!

Looking to increase traffic and sales at your location this November and December? Odds On Promotions has hundreds of exciting ways to help you generate a buzz and fill your store with holiday shoppers.

To learn more about this exciting direct mail contest, or to request our Five Days of Holiday Promotions flyer, email or give us a call today at 888-827-2249.