With a little help from Odds On Promotions, Heartland Homes out of Lawrence, Pennsylvania is capitalizing on their encore appearance on Home & Garden Television (HGTV)!
Heartland Homes was fortunate enough to be selected to have one of their stunning model units featured on the Cranberry Township episode of HGTV’s “Showcase Showdown.”
This March, Heartland contacted Odds On Promotions‘ Northeast Business Development Manager Chris Gardiner to assist them in maximizing viewership and publicity surrounding an encore presentation of the show. Chris’ suggestion … Give everyone who attends the “encore” viewing party a chance to pick a winning number and score $25,000, paid for by Odds On.
Each guest who visited on the day of the viewing party had the opportunity to enter a 4-digit number (‘code’) into Odds On’s handheld Lucky Number verification unit which was attached to the top of a Plexiglass prize vault. If a lucky party-goer’s guess matched Odds On’s preselected 4-digit number, they would have walked away $25,000 richer that day… and Heartland Homes would have had the peace of mind knowing that there wouldn’t have been any risk of payout.
And if the chance to win $25K wasn’t enough, attendees got to meet the show’s host, Bob Guiney, and interior designers, Joe Berkowitz and Alisha Gwen in the actual home that was featured on HGTV.
Want to increase traffic & participation at your next event? We’d be happy to help you create a promotion that will make your advertising and PR dollars more effective!
Give Odds On Promotions a call today at 888-827-2249 or email us for a free, no-obligation quote.