New Port Richey, Fla. –  This August Robert Dalvin became the second man in two years to win his choice of a brand new Hyundai Sonata, or $20,000, courtesy of Hyundai of New Port Richey, and paid for by Odds On Promotions.  Dalvin won big after he scanned a mail piece that featured a barcode at the dealership.

The scan and win direct mail promotion, which was developed for the dealership by Traffic Advertising and PERQs, gave recipients the chance to win a variety of prizes ranging from gift cards to golf carts,  simply for presenting the mailer at the dealership and scanning the barcode to find out  their mail piece was a winner.

Dalvin, who headed down to the dealership the day he received the mail piece, had been to the dealership before to look around, but had never bought a car.

According to Lauren Kaufman,with Traffic Advertising, 20,000 households received the Pre Labor Day Sale promotional mailer, which drove 400 people to the dealership.  This was Hyundai of New Port Richey’s second winner in two years; in 2014, James Morocco of Holiday also won big when his mailer also proved to be a winner.

Are you looking to drive more ups? Want to get bigger impact from your next mailer? Email or give Odds On Promotions a call today at 888-827-2249 to learn more about giving everyone who received your direct mail the chance to win a life-changing prize.