Need to increase sales? This year hold a “That’s Hot” Memorial Day Sale where customers making purchases on Friday, Saturday and Sunday get a rebate on all qualifying purchases, paid for by Odds On, if there’s a record-breaking temperature recorded on Monday, May 25. Or, reward one lucky customer with a really hot prize — like a brand new boat an TV, or a deluxe toy-haulin’ RV if they can visit your store during the week prior to the Memorial Day holiday and predict the high temperature, and the exact time that it will be reached.