Category Archives: Traffic Building Contests & Promotions

Traffic building contests and promotions from Odds On Promotions… for when you need to increase your bottom line. From Video Scratch & Win kiosks to customized scratch cards, check out our options!

Direct Mail Promotion Worth $25K Insured at Harley-Davidson Dealership

Hey, auto dealers! Looking for a great direct mail promotion that’s bound to drive foot traffic through your doors? Want to increase sales while gaining valuable marketing information? If the answer is ‘yes’, then you’ll want to pour yourself a cup of coffee and take the time to read about the Video Scratch & Win contest that this Harley-Davidson dealership in Connecticut insured to promote the new 2013 Harley-Davidson Street Glide!

Direct Mail Promotion Using Video Scratch and Win Game

During a week-long period, customers who presented a direct mail postcard at the dealership got the chance to play Odds On’s Harley-themed Video Scratch & Win promotion, “Born to Ride.”

Each customer selected 6 spots on the game’s touchscreen. For every ‘Harley motorcycle’ symbol that appeared, they would win a prize! 1/6 Harley symbols landed them $5 off any purchase of $25 or more at their dealership; 2/6 symbols would award them a free helmet; 3/6 symbols, a pair of Hustin boots; 4/6, a classic leather jacket; 5/6, a Kendon single-rail trailer…

And now here’s the best part: If a customer managed to select all 6 spots which revealed a Harley motorcycle symbol, they’d win the insured prize, a 2013 Harley-Davidson Street Glide, valued at $25,000, and paid for by Odds On!

While unfortunately, there was no grand prize winner, many prizes were given away and fun was had by all — and in the process, the Harley dealership gained additional foot traffic and sales during the promotion… all for purchasing contest insurance from Odds On Promotions!

Interested in insuring a direct mail promotion of your own? Give one of our marketing specialists a call today at 888-827-2249 for a free, no-obligation quote… or email us for more information! Be sure to also take a look at the live gameplay of ‘Born to Ride’ below!

Newspaper Promotion Insured in Mid-Atlantic

Are you in the newspaper industry? Looking for a great newspaper promotion to help increase readership and drive traffic to sponsor locations in the process? Then you’ll definitely appreciate this holiday promotion that a newspaper company in the Mid-Atlantic insured with Odds On Promotions…

How This Holiday Newspaper Promotion Worked…

In the month of December, each Sunday, Tuesday and Thursday’s newspaper contained an insert which featured 6 extravagant holiday gifts. Readers were directed to put the 6 holiday gifts in the order of their choice and drop it off at one of six participating local sponsor locations, for a chance to win $50,000 in prizes!

At the conclusion of the entry period, the newspaper randomly selected one list from each of the six sponsor locations to see if any of the reader’s had placed their items in the same order as Odds On’s preselected winning order. While none of the selected entries featured the winning order, the promotion drove valuable foot-traffic during the holiday shopping season while allowing the newspaper to showcase selected sponsors and their merchandise.

Interested in insuring a Lucky List promotion, or learning more about any of Odds On’s giant prize newspaper promotions? Email or give us a call today at 888-827-2249!

Tire Company Insures $20,000 Retail Promotion

Looking to insure a retail promotion that will have your customers lining up for a chance to win? Want to increase sales on a specific day or during a certain period of time? Check out this giant prize promotion cooked up by a Canadian tire store and their Pennsylvania-based marketing company!

Traffic-Driving Retail Promotion

On the specified promotion date, customers who visited the tire store got the chance to win a $20,000 vehicle in a hockey-themed Video Scratch and Win Game.

In order to play and win, customers chose 6 different spots on the game’s touchscreen. If all 6 spots on the game screen revealed a winning prize symbol (in this case, hockey pucks), then one lucky customer would driven home a winner.

According to Damien Anderson, Internet Business Development Manager with Odds On Promotions, “While there was not a grand prize winner for this retail promotion, the tire company and their agency ensured winning experience by providing a number of auxiliary prizes for customers that found fewer winning symbols… including hockey sticks signed by ex-Flyer and Penguin, Rick Tocchet, a Toronto native. What’s more, the retailer opted to hook the Video Scratch and Win kiosk up to an larger screen, ensuring everyone in the dealership could see what kinds of prizes people were winning.”

Interested in insuring a video scratch and win promotion at your retail location, or having us create a custom game for your special event? Odds On has both stock and custom options! Just give us a call today at 888-827-2249 or email us for a free, no-obligation quote. One of our marketing specialists will be more than happy to help build a promotion that will help meet your specific business goals. Also feel free to take a look at the other retail promotions we have to offer!

Lucky List Promotion Insured at 2 Supply Company Locations

Looking for a way to increase traffic and reward customers for shopping at your location? Need a creative way to drive additional traffic in order to move excess inventory? How about running a Lucky List promotion?

Increase Traffic & Reward Customers with a Lucky List Promotion

Here’s how the promotion worked: During the month-long promotional period, each supply company location insured their own Lucky List promotion where customers would have a chance to put 9 Christmas gifts in a specific numerical order. Each customer who entered the store was given a list of the 9 Christmas gifts and had the opportunity put them in the order of the choice.

Once all of the “Lucky Lists” were completed, the supply company randomly selected a few lists and submitted them to Odds On’s to see any of the lists matched a predetermined numberical order. If so, that individual would have won all of the gifts on the list, totalling $50,000… paid for by Odds On Promotions!

Want to give your customers the satisfaction of knowing whether or not they’re an immediate winner? Rather than using submitted entries, you can place Odds On’s handheld verification unit inside your store! Customers can then input the numerical order, and if they’re a winner, the handheld unit will notify them on the spot!

If you’re interested in insuring a Lucky List promotion, or any of the other various retail promotions we have to offer, then give us a call today at 888-827-2249 for a free, no-obligation quote. You can also email us!

Lucky List Promotion Insured By Mississippi Furniture Store

Want to move some merchandise during your February President’s Day sale? Check out how this furniture store in Mississippi increased business on Black Friday with a Lucky List promotion!

Lucky List Promotion: A New Year, New Room Giveaway…

During the promotional period, customers who entered the client’s furniture store had the opportunity to put a list of 8 numbered furniture items in the order of their choice, using Odds On’s handheld verification unit. If the number they entered matched Odds On Promotions‘ preselected numerical order, then the customer would win all of the furniture items on the list: a sofa, love seat, coffee table, lamp, end table, entertainment center, rug and recliner… totaling $10,000 and paid for by Odds On!

According to Odds On’s Damien Anderson, who works with a number of furniture store clients, “One way to ensure success with a Lucky List promotion in the retail environment is to build a large vignette featuring all of the items you are ‘giving away’ as part of your promotion. This way customers can not only get a good look at what they’ll be winning, but it ensures immediate engagement. I also recommend awarding auxiliary prizes to customers who come close to getting their lists in a winning order and, of course, including the promotion in your advertising.”

Need a first quarter promotion to help move inventory? Email us today for more information about our Lucky List promotion, or give us a call at 888-827-2249 if you’d like a free, no-obligation quote on more promotion ideas for furniture stores.

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