Category Archives: Football Contests & Promotions

Create excitement, generate publicity, and develop more effective sponsorship packages with a giant-prize football contest or promotion from Odds On.

Odds On Promotions logo with phone

Football FanFest Featured Chance to Win $104,000!

Boise, Idaho – Thanks to deep dish pizza and country music, a lucky fan at Boise State’s annual Blue and Orange Spring football game got the chance to win $104,000 in a target toss promotion insured by Odds On Promotions.

The giant-prize football toss was part of a larger Spring FanFest; in addition to getting the chance to win the big bucks, fans could check out video highlights, player autograph stations, and get their picture taken with the Fiesta Bowl trophy.

To get a shot at the $104,000 insured prize, fans first needed to visit a Chicago Connection pizza restaurant to sign-up. Then a few days before the game, four semi-finalists were selected from all of the entry forms, with an additional semi-finalist selected at the Spring

FanFest from entries collected at the WOW 104.3 booth.

Sports Promotions Specialist Linda Thomson explains, “What really made this fun, and even more effective for the sponsor, was how the actual finalist was selected. At the Blue-Orange Game, all of the semi-finalists received a pizza box. At the appointed time, they opened them up and inside one of those boxes was the chance to win $104,000, putting both WOW 104.3 and Chicago Connection front and center at half-time during the game.”

Want to get fans psyched for the season? Why not give ’em a chance to win cars, tuition or cash! Email or give Odds On Promotions a call today at 888-827-2249.  Looking for more football contests and promotions swing by their website.

Odds On Promotions logo with phone

Million-Dollar Idea: Crash The Super Bowl

Reno, Nev – Wonder how Doritos was able to give not one, not two, but three people the chance to win a million bucks in their “Crash The Super Bowl” promotion?

It’s easy, they turn to companies like Odds On Promotions to insure their user-generated content contests and promotions so that in the event they have a big winner, the prize insurance provider will be there to pick up the tab.

In case you missed it, Doritos gave their “fans” the chance to win $1,000,000 if a customer-created Doritos commercial won the designation of best ad of the game as decided by the USA TODAY Ad Meter.

After having had a $1,000,000 prize-winning spot last year, Doritos doubled down, offering to reward a multi-million dollar bounty if 3 of the 4 Doritos “user-generated” ads that ran during the football game could sweep the top three spots on the Ad Meter.

According to Odds On Promotion’s Risk Manager Zak Woodhead, “We consider this promotion to be somewhere between a performance bonus and incentive program. Giant prizes are a very effective means of incentivizing behavior… in this case – getting customers to create great content. And by offering a “performance bonus” based upon how the well the ads did, it became an effective way to draw media attention to this user-created content (UCC) contest.”

While Doritos was beaten out by Snickers for the game’s top spot, the contest resulted in a number of fantastic game-day ads that got everyone talking about the Doritos brand on Monday morning.

UPDATE:  Crash the Super Bowl 2011!
Promotion ran again this year, courtesy of Frito Lay. This  year  all 10 Crash the Super Bowl finalists received $25,000 and a trip to attend the Super Bowl. Grand prizes were based on how each winning ad ranked on the USA TODAY Ad Meter:

• $1 million awarded for an ad that scores number one on the Ad Meter
• $600,000 awarded for an ad that scores number two on the Ad Meter
• $400,000 awarded for an ad that scores number three on the Ad Meter

If the consumer-created Doritos or Pepsi MAX ads swept all top-three rankings of the USA TODAY Ad Meter, an additional $1 million bonus would be awarded to each top-three winner for a total prize giveaway of $5 million.

You can view all of this year’s entries at the FritoLay Media Center

Then give Odds On Promotions a call today at 888-827-2249 to learn more about running your own giant-prize promotion featuring user-generated content!

Touchdown for Dough …

Burlington, Iowa – On January 30 at Catfish Bend Casino, 5 lucky VIP players will get a chance to win up to $250,000, paid for by Odds On Promotions, playing Plays that Pay!

Each lucky contestant will pick five envelopes from the game board. Inside each envelope is a number representing a series of yards. If the total “yards” add up to 100, the lucky player will win $250,000 in cash, paid for by Odds On Promotions! As a bonus, the casino will reward every contest with free play based on every yard they “score”.

Casino & Media Promotion Specialist Chris Gardiner notes: “Plays that Pay is the ideal promotion for any football party be it Monday Night Football, a college bowl game or Super Sunday. And, with Odds On Promotions’ new magnetic boards, you just buy the board once and simply change out the graphics depending on what ‘event’ you’re marketing around … from bowl games to slot tournaments.”

Odds On Promotions logo with phone

We’re Nuts About The Emerald Bowl

San Francisco, CA – A Big Bowl Game Deserves a Big Prize Promotion! At half-time during this year’s Emerald Bowl, fans at AT&T Park in San Francisco got the chance to win $25,000, paid for by Odds On Promotions in a half-time Target Toss promotion. Watch for Linda’s

complete play by play, as well as more fantastic photos, in our next Odds On Promotions newsletter!

Man Wins $10K at Jersey’s Pizza & Grill…

Hoffman Estates, Ill. – This Fall, Taylor Sale, a customer at Jersey’s Bar and Grill won $10,000, paid for by Odds On Promotions, after Bears Rookie Johnny Knox scored a 102-yard kickoff return in a rewarding Return for Riches promotion.

Taylor Sale, $10K Winner

The promotion gave Jersey’s patrons the chance to score the giant cash prize based on the frequency of their visits… the more times you came to Jersey’s, the more chances you got to win prizes ranging from tee-shirts to televisions to the giant cash prize.

According to Gregg Majewski, the owner of Jersey’s, after Sale won, the phones started ringing off the hook and that business has been booming ever since. What’s more, Majewski also picked up some fantastic free press.

Want to get more customers (and football fans) coming in your doors? With the BCS, NFL Playoffs and Super Sunday just weeks away, now’s the perfect time to get started on a winning promotion of your own!

Download our Super Sunday Football Promotion Planning Guide then give us a call today at 888-827-2249.