Category Archives: Radio Station Contests & Promotions

Increase market share and advertising revenue with a giant-prize radio station contest or promotion from Odds On.

Buddy the Elf Day: Promotion for Radio Stations

Radio Stations: December 18th has finally arrived, which means “Buddy the Elf Day” is upon us! Did you know that you can turn a fun ‘holiday’ or any day into a giant-prize promotion that will boost your TSL and CUME?

It starts with an on-air “Phrase That Pays” qualifier. During your targeted dayparts, announce the specific phrase (or in this case, question) that callers will need to answer with when they are called by your station. If they answer appropriately, then they’ll be invited to a station and/or sponsor-hosted party where one lucky finalist will be given the chance to win a life-changing prize.

In this case, since it’s a holiday promotion, your finalist could participate in a Lucky Ornament Pick, getting the chance to choose x of x holiday ornaments, each of which is paired with a corresponding Lucky Envelope. If the Envelopes contain a winning combination of symbols, then your finalist will be the grand prize winner and Odds On Promotions will pay for the prize of your choice!

Looking for more fun and innovative radio promotions? Need some suggestions? Call to speak to one of our marketing specialists today at 888-827-2249 or email us! We’ll not only assist you in identifying the ideal contest or promotion, but in adjusting it to fit your business goals!

$25,000 Scoreboard Payoff Pull Tab Promotion

Attention radio stations! Check out this pull tab promotion that you’re sure to love! Looking to team up with a sponsor (or perhaps, multiple sponsors) to draw a crowd to one of your live appearances? Check out what this radio station in Virginia is doing to drive traffic to multiple locations!

As part of their Monday Night Football live appearance packages, the station is giving sports bars owners the chance to make one of their patrons $25,000 richer, using Odds On’s Scoreboard Payoff Pull Tab cards!

Here’s how it works: All season long, a Monday Night Football party will be taking place at a different sports bar in the area. The first 100 customers to arrive each Monday night will receive a pulltab card, featuring a set of numbers for each quarter of that night’s game. If the last digit of each team’s score matches three quarters, they’ll win an instant $1,000. If they match all four, the lucky patron will score $25K, paid for by Odds On Promotions!

Odds On’s Scoreboard Payoff Pull Tab cards are cost-effective and simple for contestants to use! For a free, no-obligation quote on a promotion like this, feel free to give us a call at 888-827-2249… or email us for more information!

CA Radio Station Insures $100K Birthday Match Promotion

Attention: radio stations! Looking to boost your CUME and TSL? Want to give all of those loyal listeners of yours a chance to win big just for tuning in? Find out how this California radio station did just that… with a little help from Odds On Promotions!

All month long, in celebration of the radio station’s anniversary, listeners were able to call in to the station and give the DJ their birthday. The DJ then input each caller’s birthday (2 digit month, 2 digit day and 2 digit year) into Odds On’s handheld verification system.

If the 6-digit number of their birthday (XX/XX/XX) happened to match Odds On’s preselected month, day and year, then the caller would have been an instant winner… and Odds On Promotions would have written them a check for $100,000! All callers were given an auxiliary prize provided by the station just for playing!

Want to insure a Birthday Match promotion of your own? Give Odds On Promotions a call today at 888-827-2249… or email us! And whatever you do, don’t forget to give your listeners consolation prizes for managing to match the month and year, or day and year… whatever the case may be!

P.S. Would you rather use the last 4-5 digit’s of the caller’s social security number or driver’s license number instead? No problem! Check out Odds On’s promotions Born 2 Win and Licensed 2 Win for more details… and be sure to ask about our easy-to-use Online Verification System feature!

Radio Station & Rideshare Insure $100K Dice Roll

Are you in the media business? Looking for an “outside-of-the-box” promotion idea that will be sure to boost ratings? Then check out this one of a kind promotion that a Midwest radio station ran through Odds On Promotions in partnership with a local rideshare program!

For 13 weeks, the radio station asked listeners to participate in a rideshare program, in attempt to save “100,000 miles”.

A total of 20 lucky listeners who took the “rideshare pledge” then got the chance to win big in a dice roll promotion, where they got to roll 5 (five) eight-inch dice. If all 5 dice spelled out “S-H-A-R-E”, then one lucky listener would instantly win $100,000!

Want to help a local non-profit draw attention to their cause? Give us a call today at 888-827-2249 or email us and we’ll assist you in coming up with a unique promotion of your own that will be sure to generate buzz among your community!

Radio Station & Sponsor Run Promotions At Grocery Stores

Work for a TV or Radio Station? Be sure to take notes on this fabulous promotion, insured by a radio station in the Southeast, that teamed up with a beverage sponsor to run a Lucky Envelopes promotion at various grocery stores!

Here’s exactly how it worked: Over the span of a month, a member of the beverage sponsor’s “prize patrol” was sent to multiple stores with the goal of locating shoppers with a specific brand of beverage in their cart. The first shopper who met the criteria that was spotted by the “prize patrol” was automatically selected to participate in a Lucky Envelopes promotion!

The lucky shopper selected at each store location got to select three envelopes, each of which had an insert that held various numbers, out of a total of 15. If the 3 inserts within added up to 100 – the station’s call number, they could instantly become a $10,000 winner… and Odds On Promotions will be there to pay for prize!

Fun idea: If you plan on stealing this promotion idea, be sure to contact Odds On Promotions! We can create a custom gameboard in any shape (i.e. soda can, beer bottle, chip bag) which will display your envelopes in the most “attention-grabbing” manner possible!

In addition to giving shoppers the chance to win the big bucks, the radio station also gave away free prizes to shoppers including grocery store gift cards, iTunes gift cards, performing arts center gift cards, concert tickets… and even a 3 day/2 night stay at a local bed & breakfast!

Interested pitching this promotion to your favorite sponsor? We’ll be happy to help you craft a few concepts for you! Just give Odds On a call at 888-827-2249 for a free, no-obligation quote and additional information/suggestions! You can also email us at any time!