On’s Instant Online Verification System made running a ratings-boosting promotion easier than ever for a cluster of radio stations in Richmond, Virginia. In Radio One’s $50,000 Born To Win game, lucky callers got a shot to match the last four digits of their Social Security Number to the last four digits of a pre-selected number and win a $50,000 prize. While there wasn’t a grand prize winner, there was great audience response – especially from those who listened to the Gospel station – which typically doesn’t participate in contests. Listen in as a lucky caller finds out if she’s Born To Win…