Reno, Nev. – Baseball fans attending TwinsFest got the chance to win season tickets, paid for by Odds On Promotions, in a “Crack the Code” contest sponsored by a local sports radio station.
According to Chris Gardiner, who worked with the station to create the promotion, “As part of their participation in this popular ‘FanFest’ event, the station gave every attendee the chance to win a pair of Minnesota Twins season tickets, if they could pick a winning 5-digit number.”
And what exactly was the average fan’s response? According to a TwinsFest participant at the BallParkMagic blog:
It is worth the time at TwinsFest to wait in line for the AM1500 Crack the Code contest. You can listen to the radio stage interviews waiting your turn at entering a 5 digit guess to win season tickets (1 in a 100,000 chance). It seem (sic) to be over 95% got the consolation prize… a very nice beer glass with the inaugural season logo etched on it.
While it may have seemed like AM 1500 was handing out prizes to 95% of participants, in reality, the hand held unit was pre-programmed to award several consolation prizes to ensure a multiplicity of winners.
Interested in learning more about this promotion or more ways you can drive booth traffic at fairs, festivals and events this summer? Check out Odds On Promotions’ portable Prize Vault.
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