With “Black Friday” just a few days away, we thought it’d be fun to post a fantastic little promotion courtesy of Action News 5 out of Memphis!
Check out how they use guaranteed prizes as well as the insured prize to drive readership of their holiday gift guide and viewership during the busy holiday season, making this a winner for the station, contest sponsors and of course … their viewers.
Congratulations to the marketing team at Prairie Band Casino & Resort for scoring two Diamond Romero Awards during last month’s Casino Marketing show in Las Vegas.
In a nod to the hugely popular television series, the Mayetta, Kansas casino gave members of a live studio audience the chance to win cash and prizes in a custom game show called Sole Survivor. In between rounds of the game show, the studio audience was treated to a “commercial break” where a lucky audience member got the chance to win up to $100,000, paid for by Odds On, in a customized Pick ‘Til You Win Game. How did the casino’s players like it? The casino ran a sequel! The “second season” of Sole Survivor wrapped up just a few weeks ago.
For more information on creating a custom contest for your best customers, email us at oopinfo@oddsonpromotions.com.
Learn how to maximize your marketing dollars this quarter! Click here to download a copy of Odds On Promotions newsletter, On-Target and find out how a racehorse won his owners a $250,000 performance bonus after winning the three legs of the “Big Apple Triple”.