Do you work in the media industry? Check out what this Texas-based radio station is doing to drive traffic to a local car dealership …
During a month-long period, listeners will be instructed to call in to the station for a chance to win a new car, paid for by Odds On Promotions by participating in the lucky list promotion!
After qualifying 60 lucky listeners, the station will invite them to the dealership and give each qualifier the chance to place eight local sport team mascots in a winning order.
To facilitate the promotion and eliminate the need for paper, the station will be utilizing Odds On’s handheld number verification unit. Each mascot will be given a unique number so that if the 8-digit number they input into the verification unit matches Odds On’s preselected winning order, that listener will be an instant winner and get to choose any car on the lot that day (valued up to $50,000) … and Odds On will be picking up the tab!
According to Evelyn Golding, Southeast Business Development Manager with Odds On Promotions, “Lucky List is a perfect radio station contest. Not only are they fun to participate in, but they’re completely customizable. Depending on your goals, you can have listeners, viewers or readers put any sort of objects in order during your next live appearance — with a number range that varies between 5-9 items, depending on your budget, it is exceptionally flexible. Stations can also use this promotion to drive website and/or social media traffic.”
Interested in the concept of insuring a Lucky List promotion of your own? Give Odds On a call today at 888-827-2249 or email us for a free, no-obligation quote! You can also check out many more of the media contests and promotions we have to offer!