Linda Thomson, Sports Promotion Specialist with Odds On Promotions, is here today to share a great idea that this MiLB Team had, which can be incorporated into your next “big hit” promotion!
At this particular MiLB stadium, a different Tom Cruise movie was featured during this outstanding 4-night baseball event and attendees were able to score some fun, movie-themed loot at the same time!
The first evening featured Top Gun, where each attendee was given a set of aviators.
The second evening was Risky Business, where everyone got a pair of tightie whities.
Night number three featured Cocktail — everyone got a shot glass.
The final night, number four’s theme was Jerry Maguire, where mini footballs were given.
Once an individual collected all 4 pieces, they were able to come back for “Cruise Night”, where one lucky participant would win a cruise!
Great promotion, right? What could possibly make it any better? An insured element, of course! If you’re running a promotion, the last thing you want is to have to pay out any cash and/or prizes out of your own pocket… so why not leave the risk in the hands of Odds On?
The good news is that you don’t need to be a sports team in order to insure a promotion like this. No matter what type of business/organization you may be, there’s a great way to turn a brilliant idea such as this one into an insured promotion. All you have to do is use movies and/or themes that relate to your line of business!
For example, pubs and bars may want to use movies such as Coyote Ugly, Casablanca, Road House or Studio 54. Keep customers coming back 4 nights in a row to participate in your promotion by giving away memorabilia such as a Fez (Casablanca), a cowboy hat (Coyote Ugly), a copy of Dirty Dancing (RoadHouse) and a miniature disco ball (Studio 54). Those who have managed to collect all 4 items will be put into a drawing to see which 1 individual will come back to participate in a Pick ‘Til You Win promotion where participants have a chance to win 1 large-valued cruise and 2 smaller-valued cruises! This same concept can be used for retailers and car dealerships alike — simply choose movies and tangible objects that correlate with your industry.
Casino properties can have a 50’s movie-themed promotion. Come in on 5 specified dates during the month to collect a toy car with your casino logo (Grease), miniature fake ball and chain (Jail House Rock), white t-shirt (Rebel Without a Cause), pair of fuzzy dice (American Graffiti) and a casino chip with a smiley face on it (Pleasantville). At the end of the month, those who have all 5 collectibles get to come back for a 50’s-themed VIP party where individuals will have a chance to participate in a Zoom Ball promotion. If anyone sucks up 6 particular balls into the “zoom zone” (for instance, 5 displaying the Pleasantville smiley face, plus a mega ball which serves as a multiplier), they’re an instant $50,000 winner!
Are you a media professional looking to make a pitch to group of clients? Why not create a series of remotes built around a group of movies, albums, concerts – you name it! And then distribute various prizes at live events over the course of a few weeks, with a final “party” at the end of the promotion.
There are endless possibilities for creating a completely customized program based upon your products, your audience and your own creativity! Give Linda Thomson, or any of our other sales reps a call today to learn more about building your onw “Collect to Be a Qualifier ” contest. Pick up the phone and dial today at 800-771-0250 or email us. Whether you’re looking for pricing information or just stumped and need some ideas, we’re to help you with all of your promotional insurance needs!
