Tacoma, Wash. – How does a lifelong Seattle Seahawks season ticket holder and furniture store owner support the home team during their second ever Super Bowl appearance? By running a 12th man sale where shoppers could score free furniture, courtesy of Odds On.
This past February, Harkness Furniture gave Washington furniture shoppers the chance to get 12% off sale prices, $12 delivery, free 12 month financing plus the chance to get a 100% rebate on their furniture purchases, if the home team returned the opening or second half kickoff for a touchdown during February’s big game.

According to Harkness Furniture owner and Seattle football fan David Harkness, the promotion was designed to support the team, play off Seattle’s 12th man concept, and, hopefully, driving a bit of additional traffic and sales before what was expected to be a “dead” weekend. As it turned out, the Kick Return Rebate ended up being a major customer relationship coup as well as publicity windfall after Seattle’s Percy Harvin returned the second half opening kickoff for a touchdown.

What’s more, because the Tacoma based retailer opted to throw a huge rebate celebration party when it came time to distribute the checks, the local media turned out in droves,. giving Harkness Furniture valuable radio and television coverage well after the big game buzz had died down.

“This was our first time doing a promotion like this. It was a little intimidating. But the word of mouth – as well as the customer response – has been amazing. We’ve had so many new customers tell us they heard about the promotion and so many of our winners have told us they are customers for life. It’s no accident that this 1st quarter is the best we’ve had since the recession started,” stated Harkness.

Are you looking for a creative way to support the home team while helping your business break through the clutter? Email or give Odds On Promotions a call today at 888-827-2249