Author Archives: Odds On Promotions

Odds On Promotions logo with phone

Million-Dollar Idea: Crash The Super Bowl

Reno, Nev – Wonder how Doritos was able to give not one, not two, but three people the chance to win a million bucks in their “Crash The Super Bowl” promotion?

It’s easy, they turn to companies like Odds On Promotions to insure their user-generated content contests and promotions so that in the event they have a big winner, the prize insurance provider will be there to pick up the tab.

In case you missed it, Doritos gave their “fans” the chance to win $1,000,000 if a customer-created Doritos commercial won the designation of best ad of the game as decided by the USA TODAY Ad Meter.

After having had a $1,000,000 prize-winning spot last year, Doritos doubled down, offering to reward a multi-million dollar bounty if 3 of the 4 Doritos “user-generated” ads that ran during the football game could sweep the top three spots on the Ad Meter.

According to Odds On Promotion’s Risk Manager Zak Woodhead, “We consider this promotion to be somewhere between a performance bonus and incentive program. Giant prizes are a very effective means of incentivizing behavior… in this case – getting customers to create great content. And by offering a “performance bonus” based upon how the well the ads did, it became an effective way to draw media attention to this user-created content (UCC) contest.”

While Doritos was beaten out by Snickers for the game’s top spot, the contest resulted in a number of fantastic game-day ads that got everyone talking about the Doritos brand on Monday morning.

UPDATE:  Crash the Super Bowl 2011!
Promotion ran again this year, courtesy of Frito Lay. This  year  all 10 Crash the Super Bowl finalists received $25,000 and a trip to attend the Super Bowl. Grand prizes were based on how each winning ad ranked on the USA TODAY Ad Meter:

• $1 million awarded for an ad that scores number one on the Ad Meter
• $600,000 awarded for an ad that scores number two on the Ad Meter
• $400,000 awarded for an ad that scores number three on the Ad Meter

If the consumer-created Doritos or Pepsi MAX ads swept all top-three rankings of the USA TODAY Ad Meter, an additional $1 million bonus would be awarded to each top-three winner for a total prize giveaway of $5 million.

You can view all of this year’s entries at the FritoLay Media Center

Then give Odds On Promotions a call today at 888-827-2249 to learn more about running your own giant-prize promotion featuring user-generated content!

Odds On Promotions logo with phone

Big Blackjack Bucks

Reno, Nev. – Looking for a fun way to super-size your next casino night fundraiser?
Want to up the ante on your weekly, monthly or quarterly blackjack tournaments?
How about giving a few VIPs the chance to score $10,000, $100,000 or even $1,000,000?

The Isle of Pompano Park recently gave their players the chance to win $100,000, paid for by Odds On Promotions in a Rat Pack-themed Blackjack Sweepstakes promotion. Players selected two Lucky Envelopes, each containing the image of an oversized playing card, in hopes of hitting a blackjack in order to win the $100,000 insured prize.
While no one scored “21”, the casino made sure everyone walked a way a winner by handing out guaranteed prizes – free slot play – based on each player’s hand: 17/18 received $300 in slot play, 19/20 received $500 in slot play.

Want to know more? Give Odds On Promotions a call today at 888-827-2249.

Odds On Promotions logo with phone

Give Away Green On St. Patrick’s Day …

This March 17th – St. Patrick’s Day – give your customers the chance to win green, paid for by Odds On Promotions with a “Reveal for Riches” Scratch and Win Card promotion.

First, select your prize — be it a trip to Ireland, a cool “green” car, or even a $1,000,000 pot of gold! Then distribute the Scratch and Win cards at your St. Patty’s Party inviting recipients to complete the contact information form on the back, and having them scratch-off 5 spaces to unveil the symbols underneath. If they can find 5 diamonds, they’ll win a pot of gold, and Odds On Promotions will play the leprechaun.

Tip: Give away secondary prizes – like gift certificates, via random drawings throughout the day!

Odds On Promotions logo with phone

Who Can Make A $10,000 Shot From Half-Court? This Guy!


Grad Student Scores $10,000, paid by Odds On Promotions, after making half-court basketball shot!

Blacksburg, VA – Grant Howerton scored $10,000, paid for by Odds On Promotions, after he made a half-court basketball shot in a contest sponsored by University Development, Inc. during half-time at a Virginia Tech-Boston College basketball game.

Howerton, a full-time Virginia Tech grad student who has had student season basketball tickets for the past six years, got the chance to win the big bucks after he netted $50 in a qualifying free throw contest.   While you can read more about this giant prize basketball contest, why not check out Howerton’s amazing $10,000 basketball shot for yourself.

Then pick up the phone and give Odds On Promotions a call for a winning sports promotion that will put your product at center court this Spring.

Odds On Promotions logo with phone

Millions In Play At Gulfstream …

Creative Racino Cross Promotion …

This January during the eighth annual running of the Sunshine Millions™ – one of thoroughbred racing’s richest and most exciting events – Gulfstream Park gave race fans an added incentive to play in their casino with a little help from Odds On Promotions.

Every hour from Noon to 9pm, the casino randomly selected a lucky casino player and gave them the chance to win $1,000,000  using Odds On Promotions’ Lucky Envelopes games.  If a player could select a winning combination of three envelopes that added up to $1,000,000 they’d take home the prize and Odds On would pick up the tab!

According to Odds On Promotions’ Casino Rep Bob Milinkovic, “Customized gameboard promotions are an ideal way for racinos to increase foot-traffic and maximize slot play on major race days.  One of my favorites, Place, Show, Win The Dough … is perfect for tracks because of the racing theme; however, this one also works as a great floor promotion for casinos – as well as for bars – during the Triple Crown –  the Derby, the Preakness, the Belmont Stakes – and of course, the Breeders Cup.”