Streetsboro, Ohio — Direct mail promotion winner, Scott Buck, recently won a brand new 2015 Hyundai Tucson GLS, courtesy of Great Lakes Hyundai, and paid for by Odds On Promotions.
As part of their Spring Giveaway last May, Great Lakes Hyundai, with the help of Rebs Marketing, produced a Scratch, Pull, Match & Win direct marketing campaign. The multi-page mailer featured inventory, financing offers, a scratch-off spot, a “CodeKase” number match device, and a variety of enticing prizes – three of which were insured by Odds On.
To find out if they had won, recipients first scratched to reveal a number, then pulled the tab on the number match device to see if they had a matching number. If they had a match, they would present the mailer at the dealership to see which prize they would receive.
Buck had a “CodeKase” match and visited the dealership to see if he had won an HDTV worth $2500, a $7500 Walmart gift card, or his choice of $25,000 or a new Hyundai, all paid for by Odds On, or if he had had won a smaller Walmart Gift card which was self-insured by the dealership and Rebs Marketing.
Buck, who had never been to the dealership before, headed down to see what prize he won and was thrilled to learn he was the grand prize winner. Direct mail promotion winner, Scott Buck, opted for the cash and ended up leasing a car. Along with some nice publicity and the new lease, the mailer brought over 1100 people to the dealership – over a 2% response.
Are you looking to increase traffic and sales this Spring? Odds On Promotions has hundreds of exciting ways to help you generate a buzz, drive foot-traffic and close more sales with direct mail and other promotions.
To learn more about this exciting direct mail promotion, or to request more information, email or give us a call today at 888-827-2249.
