Author Archives: Amy Fanter

About Amy Fanter

Amy Fanter is the Marketing Writer/SEM for the Reno, Nevada-based insured prize promotions provider, Odds On Promotions and its sister company, Hole In One International.

Odds On Promotions logo with phone

Black Friday Business Boosters: Promotions Starting From $500

Black Friday is nearing! Are you ready to face what is shaping up to be one of the most challenging fourth quarters in recent retail history?

Make your advertising dollars work harder, your direct mail do double duty, and get your social networking sites driving serious sales by giving your customers the chance to win an attention-grabbing $1,000,000 holiday shopping spree, paid for by Odds On!

Call 888-827-2249 today for our Top Ten Holiday promotions flyer to get started on making this holiday season your best one yet.

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A Baseball Promotion Home Run: World Series Grand Slam Conditional Rebate

As you may know, yesterday the Yankees had three grand slams in a single game.
While this was the first time in MLB History such a feat has taken place, chances are, it’s unlikely to be the last!

And that’s where Odds On Promotions comes in…

Just imagine the headlines you’ll grab when you give fans in your town the chance to get a 100% rebate on all of their purchases, or a shot at winning a $1,000,000 prize, if either team in the World Series “Meets or Beats the Yanks” three grand slams!

Not sure that’s of interest to your customers?  How about crafting a sales promotion based on whether or not your team wins the Super Bowl or the BCS – or if will snow on Christmas Day?

Want to learn more? Email or give us a call today at 888-827-2249!

Odds On Promotions logo with phone

How To Get More From Your Odds On Football Promotion…

1. Advertise your prize & kick off date.  It’s never too late to spread the word!
Something as simple as “Coming September X your chance to win X” is all you need!
Just get it to the street!  Starting now, put your insured prize – be it cash or a car, on everything, everywhere. Marquees,  newspaper ads, radio ads, social media sites, overhead messaging, press releases, on-hold messages, websites, etc.

2. TRAIN YOUR STAFF on the promotion you’re running, how it works, how & what customers can win.  For bonus points, run a score prediction or football pool promotion for your staff.

3. Promote your promotion on-site! Have a kiosk promotion ? Put it in a visible high traffic location and decorate it! Spend a little dough for a banner, table tents, posters or showcards.  A few days before the big kickoff and throughout the first week, decorate your location with helium-filled football shaped balloons & have staff wear football jerseys … If you’re running “pick the pros” promotion or a weekly promo that has a consolation prize winner, create a “Leader’s Brag Board” to post the name and prize amounts awarded to your winners.

4. Throw a ‘pre-season’ party. Don’t wait another minute! Call, mail, email, or message your top clients and invite them in for a “pre-season party”. You can even use business cards with a message on the back. At the “party” explain how your promotion works. Serve “game day food”.  Bars, restaurants and casinos, see your local bev. distributor about crafting a special … and if they or another non-competing business can help provide football swag to give away. If you’re a casino and you want to pay for this sort of party  …make the party a points based affair (i.e. earn X points to qualify for “pre-season football party”).

5. Incorporate Weekly Consolation Prizes & Recognize Your Winners!
Every week, someone should get a prize.  A consolation prize need not be expensive, just meaningful. It could be very simple/inexpensive like a logo’d keychain of the person’s favorite team, a football, a beverage holder,  apparel, or if you have the budget, free wings and a pitcher during the next game.  One way to drive additional visits & reward winners is to announce or award your weekly consolation prize winners on the day or night of the week you most need business – if you opt for this, be sure your prize makes visiting your location worthwhile … otherwise recognize your winner on the Thursday, Sunday or Monday following their “winning” week -and make it fun affair!

6. Be Prepared! Make sure you understand your promotion and how it works. In addition, have a press release ready in the event you have a big winner.

Want more tips for running a great football promotion?

Stay tuned.

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Using Facebook Sweepstakes to Qualify Contestants

Looking for a Facebook sweepstakes? It could end up being a good investment since the business pages with the most engaged “friends” wins … or so it seems, now that search engines are incorporating more social signals into their algorithms.

But, while adding and engaging followers, improving customer communication, and garnering more buzz on search engines are all appealing reasons to improve your social profile, unless you’re primarily an online or over-the-phone business, chances are brick & mortar traffic still pays the bills.

That’s why we love this easy-to-implement idea from Damien Anderson, Odds On’s Internet Business Development Manager…

Use a custom Facebook sweepstakes to qualify a portion of your contestants for your next giant-prize promotion.

Odds On Promotions’ customized Facebook sweepstakes programs include:

• Custom email marketing template to promote your Facebook Sweepstakes
• Custom Facebook Welcome Page featuring your Promotional/Contest Graphics
• Custom “Share” Feature
• Official Contest Rules
• Winner Selection, Verification and Announcements
• Opt-in email collection, mandatory “Likes” and the technical support you’ll need to get your social sweepstakes up and running.

Looking for more cost-effective applications and promotions that will help you create an engaging and impactful Facebook presence, increase your fan base, improve your online visibility, and increase sales?

Give Damien Anderson a call today at 800.504.9553!

Odds On Promotions logo with phone

Attention Casinos: It’s Time to Fuel Your Business

 

Increase traffic and sales with a promotion that offers free fuel, hybrid cars and “carpool discounts”…

In case you’ve missed the headlines, prices at the pump (not to mention the grocery store) are up. In fact, many households are spending as much as 10% or more of their income on fuel.

For savvy casinos marketers, fuel-based promotions and prizes present a number of great opportunities for attracting new customers and increasing sales:

Have the cheapest gas in town? Run a pump & play promotion using barcodes and Odds On Promotions Video Scratch & Win games to introduce those fueling up to the fun & fortunes available on your casino floor.

Looking for an attraction that will encourage customers to go the distance? Offer the chance to win up a tanker truck full of free fuel or His & Her Hybrids with an odometer match using Odds On Promotions handheld.

Closest to the market? Lucky you! But hey, don’t rest on your luck. Use this opportunity to expand your database by offering bonus to anyone who “carpools” (aka brings a friend who’s not already a member).

Looking for more ideas? Email or give us a call today at 888-827-2249.