Promotion Aimed at Graduating Seniors a Big Success

Dover, Del. – To make the most of their participation in Senior Day at the University of Delaware, Price Scion in New Castle gave graduating students the chance to win a brand new Scion, paid for by Odds On Promotions, if the last six digits of their Social Security number matched the last six digits of the displayed Scion’s VIN (Vehicle Identification Number).

According to Sasha Walsh, Director of Marketing for Price Auto Group, “This is a young audience – graduating seniors – so we put a Scion on display.  We had the Seniors  complete a survey and then they got a chance to see if they had the matching numbers. There was a huge line and as they waited, they got a chance to speak with our sales staff. This was a very successful promotion for us. We collected 400 emails in roughly a three hour time span.”

While there was no grand prize winner, those who participated didn’t go away empty handed. The dealership handed out a number of promotional items provided by Scion.