Cortland, N.Y. – Congratulations go out to Direct Mail winner Walter Protas of Groton, who won $25,000 in cash, courtesy of Royal Auto Group and paid for by Odds On Promotions.

Protas, who was in the market for a new car, won the cash prize after receiving a direct mailer offering the chance to win big for stopping by the dealership during their Trade In Trade Up sales event. Protas had been to Royal Auto Group before to have his vehicle serviced but was shocked when he found out he was the grand prize winner.

According to the team at Royal Auto Group, the 20K piece mailer generated approximately 400 customer visits.

Looking to make your direct mail program more effective? Want a direct mail winner of your own, and to generate increased traffic and sales in the new year? Give Odds On Promotions a call today at 888-827-2249 or swing by our website to learn more.