Federal Way, Wash. – Thanks to a little help from Odds On Promotions, Jet Chevrolet rewarded twelve lucky winners with $420,000.

To promote the dealership and generate traffic and awareness, Jet Chevrolet ran a series of ads on their local sports radio affiliates and in the local paper, offering people the chance to win $35,000 if the Seahawks shutout the Giants.

To participate in the promotion all you had to do was visit the dealership and complete an entry form. But there was a bonus for those who purchased a car during the four day promotion…buyers would receive 100 entries for the drawing.

When Seattle trounced New York, 23-0, during the 2013 season NFL game, that’s when the phone began to ring as media outlets from around the country wanted to get the scoop–but even better, Jet Chevrolet generated tons of press coverage in the Seattle market.

According to Jim Johnson, a co-owner of Jet Chevrolet, “This is crazy. We never expected that we’d actually be giving away the money.” And now, thanks to Odds On, they will be!